If left to the inexperienced, PPC marketing can be hugely expensive with people bidding on extremely competitive keywords that rarely provide a healthy ROI (Return On Investment). However, it doesn't have to be this way.

At Fatwax we understand PPC marketing. All our campaigns are strategically planned with an emphasis on keeping your CPC (Cost Per Click) down and your ROI up. We don't miss a trick when we're analysing your keyword performance reports and data. The industry-leading PPC software we use helps us to quickly define what keywords are performing and which aren't so we can build you a solid, progressive PPC campaign based on high click through rates and low CPC. We'll increase your traffic and save you money in the process.

Let the professionals help you. Our professional copy writers can create eye catching campaigns that will make your ads stand out in this ever growing competitive marketing arena. Campaign copy should be written intelligently to capture the eye of your prospective clients. Also, we'll position your ads in key areas that will help you save money and increase your Click Through Rate (CLR).

Week by week we'll analyse your campaign performance and mould you a PPC campaign that best meets your business objectives. We'll make sure your landing pages are highly optimised to deliver a smooth journey for your user from visit through to conversion and, as we constantly keep ahead of an ever-changing world of new technologies and trends, we'll make sure you have a freshly optimised bid strategy that will achieve your CPA and ROI targets.

Detailed analytical reports are available on a daily, weekly or monthly timescale. These reports will provide you with an insight into your PPC statistics and can help you make informed decisions regarding the progression of your marketing campaigns. Each report gives invaluable information on the source of your traffic, the keywords people have used to find your website, how long the user stayed on your website, which pages they visited and more. All this information helps us to build a virtual marketing map based on your websites performance and will help us constantly improve your PPC strategy.